Upgrade Education

An established education brand needed its marketing to match its ambition. I gave the website a full makeover. Then I ran the growth around it: SEO and AEO, ads, content, and the sales systems.

Role: Full website makeover: design and rebuild on WordPress
Technical SEO and AEO (answer engine optimization)
Meta and Google ad campaigns, end to end
Instagram content and social
HubSpot CRM and marketing workflows
Analytics, tracking, and reporting
Scope: Website
SEO
Branding
Meta Ads
Google Ads
Social Media
Timeline: Since 2025

The makeover and the engine

A full website rebuild, then SEO, ads, content, and the systems behind the sales team.

The makeover

It starts with the site: rebuilt page by page on WordPress, with a clearer structure, a stronger identity, and a faster front end, so the brand finally looks the part.
- WordPress
- Canva
Found on search

Then visibility: technical SEO and AEO so the right people find it on Google and in AI answers, tracked in Search Console and Analytics.
- Search Console
- Analytics
Ads and content

Then demand: Meta and Google ad campaigns run end to end, plus a steady Instagram that keeps the brand present between campaigns.
- Meta Ads
- Google Ads
- Instagram
The systems behind it

And the engine room: HubSpot for the CRM and the automated workflows that support the sales team, so the whole funnel keeps moving.
- HubSpot